Is it just me or does every advert nowadays seem to have a link to facebook, twitter, youtube or some other social media outlet on the web? It’s as if almost overnight if you don’t engage in social media then you’re commercially dead in the water.
Is the same true of the non-commercial world? How are charities, NGOs, trade unions and voluntary sector organisations coping with the new online world?
Barack Obama famously surfed the wave of new media to get nominated and then get elected – the web (and in particular email) is widely regarded as winning his campaign. But that was several years ago and it’s all moved on.
Email will get you so far but then what? Facebook? Twitter? Youtube? Blog? The next big thing? All of them?
New radical aims to provide space to update, promote good ideas and discuss the way forward for organisations to get the most out of new ways to communicate (and also to remember that good old fashioned talking, debating, campaigning and other “real” world activities are just as important).
